Is social media NSFW?
5/18/2010 5:35 AM
More and more companies are "loosening up" on their views of social media in the workplace. Despite all the harbingers of doom and lost profits, it seems that there may have been a significant degree of error in their reporting. But the question remains, is social media NSFW?
Companies both large and small seem to have taken to the notion that perhaps the Internet marketers are not all just scam artists. Could it be that the social media marketers are really not wrong? "Content is king", they (the gurus) will all tell you and the "money is in the list". The proliferation of social media in business has risen dramatically and it has stopped being "shiny new toy" it is becoming "power tools" for business. What better way to improve the visibility of a company online that 10, 100, or even 1,000 of their associates are talking about where they work?
Every blog comment, every tweet, and every wall post builds content (it is king)that mentions your brand, idea, or cause. When potential clients and prospects are searching for you imagine how much they will discover and where you will be positioned in the search engines. Adding your company website, fan page, or blog to all of your outgoingemails (the money is in the list) creates a powerful call to action that can drive a tire kicking suspects into a new vehicle.
The evidence continues to come in about people and their use of social media. I am certain you don't need to read the latest survey to see the stats because you are one. Let me prove to to you. Would you be more than likely to do business with a company recommended by a friend on Facebook or a stranger that wrote a review on Amazon? If the local hot spot you followed on Twitter (and they followed you as well) talked about the band on Thursday or the soup and sandwich lunch, would that garner a bigger part of your market share then say the commercial that keeps getting shouted at you on television or radio?
So is social media NSFW? Really, be honest.
Is the phone, the computer, or copy machine? All three are abused company resources and distractions. I have seen like some business owners, managers, and supervisors that social media is not the danger. It is lack of some guidelines; notice I say guidelines not rules or laws. Rules have the connotation of strict, unbendable, absolutes. Laws are even less flexible or forgiving. Guidelines are best practices that are much easier to adapt and change without much formality.
I tend to think of it like this: The yellow stripe on the road is a guideline that is based upon the best practice, approach, or advice of those wiser or more experienced than us. The rules of physics or nature are going to get you if you push this advised limit too far. If indeed you do push that limit and crash into others, the law will punish you for failing to follow the rules.
Check out our free download this week on “Simple Social Media Policy for Your Business" This outline is packed full of some really great ways to incorporate social media into your business. Let your people become the search engine optimization material that gets you found. Allow you associates to be the cheer leaders that get you on the front pages of Google, Bing, and Yahoo.
As always, if you want some help Technology Workgroup can get your company up to speed with our classes on LinkedIn Power Profiles, Facebook Fan Pages for Business, or Twitter for Absolute Beginners. We can help you develop a social media guideline, strategy, and method of deployment that can add value to your current marketing plan and efforts using resources you already have.